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Figure - Commerce interface screenshot showing customer overview screen. Winery ecommerce. Allocations, clubs, open cart.

For over ten years, Figure has been fortunate to work with exceptional brands that are shaping the wine industry. People committed to perfecting their craft. Entrepreneurs and families devoted to engaging a loyal audience. These are the businesses we believe in.

Aubert Wines

Commerce Custom Features

Mark and Teresa Aubert produce highly sought-after wines and wanted software that could streamline their carefully managed twice yearly email campaigns. Wines sell out rapidly via fast-paced first-come, first-served allocations to faithful mailing list members.

Favorite feature: On demand offering support


Bedrock Wine Co.

Commerce Design Integration

With an average of 50 SKUs producted each year and a skyrocketing waiting list, Morgan Twain-Peterson and Chris Cottrell adopted Figure to help smooth out their dizzying offering process. They are able to sell wine and manage customers from the office, the tasting room, and on the road.

Favorite features: Wish granting & allocation reporting

Last Bottle

Commerce Design Integration Custom Features

Last Bottle launched in 2011 in an effort to make wine buying fun and easy. The straightforward retail site features a one-wine-at-a-time flash sales model with personable writing and approachable photography. Today they process thousands of transactions daily, including four annual marathon sales, and retain a loyal following by sticking to their original approach of keeping things simple. Building on this success, the founders launched First Bottle in 2019 to showcase hundreds of readily available wines.

Favorite feature: Scalability


Realm Cellars

Commerce Design Integration Custom Features Strategic Partnership

For some clients, status quo is not enough. Like other producers, Realm offers wines several times each year to list members only. Looking to stand out from the crowd, the Realm team pays particular attention to their customer’s online interactions, and seeks to deliver a high-touch, personal experience. With well-thought out messaging and presentation they deftly balance the needs of an audience seeking highly sought after wines in limited supply.

Favorite feature: Custom path-to-purchase

Mayacamas Vineyards

Commerce Design Integration

Seeking additional interest for their Spring and Fall allocations, Mayacamas deployed direct link email campaigns to allow customers to easily purchase Mayacamas wines through the email without logging in, greatly increasing their online sales. Since moving to Figure in 2018, the sales team has also taken advantage of club features to streamline and improve their onboarding experience and expand signup opportunities.

Favorite feature: Magic links


Kosta Browne Winery

Commerce Design Integration Custom Features Strategic Partnership

With one of the most successful direct-to-consumer wine programs in North America, Kosta Browne came to Figure in 2015 to meet the dynamic needs of their tightly controlled spring, fall, and recently introduced summer wine offerings. Kosta Browne members receive a guaranteed allocation and can wish for additional products (based on carefully managed list segmentation) as part of their personalized offering.

Favorite feature: Custom features

Occidental Wines


Steve Kistler and the Kistler family’s newest endeavor, limited production vineyard-driven Pinot Noir and Chardonnay from the Freestone-Occidental area, is made available at the beginning of the year by allocation to mailing list members located around the world. After years of operating with a complex custom solution, Figure offered an opportunity to both streamline the administrative process and provide an elegant purchase experience for their customers.

Favorite feature: International orders


Maxem Wine

Commerce Modular Website

Winemaker Sam Kaplan and his wife Nancy share all duties and responsibilities of producing and selling their Sonoma Coast Pinot Noir and Chardonnay and needed an intuitive, cost effective sales solution for their budding enterprise. Figure’s modular website option allows them to beautifully tell their story, collect new members, and make wine available to their list, scaling with them as they grow their winemaking dreams.

Favorite feature: Allocations

Kermit Lynch
Wine Merchant

Commerce Design Integration Custom Features Strategic Partnership

The legendary wine retailer worked closely with Figure to introduce online sales to an audience accustomed to an iconic but analog catalog order process. Launching simply, with limited products while they grew their online experience with a slow and steady hand and today the site offers more than 500 products and three well-subscribed club options. This thoughtful, measured approach has allowed a venerable brick and mortar company to attract and serve new buyers while continuing to reward and respect existing customers.

Favorite features: Flexible publishing & customized clubs



Commerce Modular Website

Master Sommelier Ian Cauble’s, SommSelect, is an online wine retailer specializing in a unique selection of artisinal wines from around the world available via daily offers, an online wine shop, wine clubs, and concierge services. The SommSelect team aims to educate their ever growing audience with great tasting notes, details, and stories for each and every wine their offer. Wether new to wine or a long time collector, their offering will surely please all that visit.

Favorite features: Website personalization & customer service

Guided by a handful of foundational principles, we created Figure for forward-thinking wineries and wine retailers who wanted more than commerce. Like us, they see every interaction as an opportunity to build a genuine bond between people and product, strengthen wine sales and deepen customer relationships.

Prioritize customer and brand experience.

We sweat the details of aesthetics and functionality in equal measure because we know every customer interaction, no matter how small, matters. Secure and swift does not have to mean generic. Making a purchase can be enjoyable and recognizable, no compromise required.

Always empower.

Our clients and their customers are intelligent people looking to achieve goals and solve problems and we’re firm believers that any tool, especially software, should be thoughtful, intuitive and engaging by design. Whether managing shipping details or exporting sales data we want our clients and their customers to have control.

Think beyond the transaction.

Leveraging existing and emerging web technology we’re driven by curiosity and an intense desire to continually reimagine acquisition for a new age – delivering streamlined sales software for our clients and creating customer experiences that delight, surprise and engage.

Screenshot of the Figure interface showing recent orders and filters. Winery ecommerce. Allocations, clubs, open cart.

The new Figure. Coming this fall. Learn more

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